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Category: For Self-Publishers

Posts that might interest authors who plan to self-publish or are considering self-publishing.

Ultimate Overview of Self-Publishing

Ultimate Overview of Self-Publishing

Since I first got involved in self-publishing, I’ve wanted to share what I’ve learned with other interested authors. The information has taken various forms over the years. The latest is an outline that spans the entire process and also seeks to clear up some of the confusing areas. Self-Publishing from 2006 to 2017 I self-published Bread Science in 2006. There were few legitimate services back then, so I had to do much of the work myself. I read some helpful…

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Libel, and Privacy, and Copyright, Oh My!

Libel, and Privacy, and Copyright, Oh My!

An important step in writing a book, particularly if you’re self-publishing without the guidance of a legal team, is securing permissions. There are three types of material to consider for permissions: any material that might be copyrighted, any material that might infringe on someone’s privacy, and any material that might be considered libel. Each of these areas is complicated. For example, If you quote an email that someone sent you, the copyright of the material may belong to the person…

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Authentic Marketing

Authentic Marketing

When my first book, Bread Science, came out in 2006, I had a list of ideas on marketing from a guidebook I had read about self-publishing. I made a sell sheet, sent it to bookstores, and got no response. I tried to schedule readings at my local bookstores, also without much luck. But somehow the book started selling, and has sold steadily ever since. I attributed this to luck (meeting Peter Reinhart) and timing (artisan bakeries and home baking were…

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Book Distribution for Self-Publishers

Book Distribution for Self-Publishers

What is distribution? For a self-publisher (or as they are now sometimes called, author-publisher), distribution can be the most confusing part of publishing. This is because the term has various meanings. In general, it refers to the means by which books go from the publisher to the retailer (e.g., a bookstore), who then sells them to readers. Before self-publishing became so popular, the distribution system worked a certain way and was intertwined with publishing houses. Some publishing houses had their…

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Understanding Hashtags

Understanding Hashtags

At one of my jobs, they told me to Use More Hashtags! I know this might come naturally to some folks, but I began using social media later in life and decided to research a bit. I read a lot of articles that repeated each other, but the information organized in my head in a different way. Here’s how I see hashtags. Hashtags in General The general advice can be summed up as follows: Keep hashtags short, memorable, unique, relevant,…

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A Checklist for Self-Publishers

A Checklist for Self-Publishers

Yesterday I attended a webinar about the Independent Book Publishers Association (IBPA) checklist of book standards. IBPA is hoping to change the publishing industry so that all books are judged by their quality, not by who published them. Providing the checklist to self-publishers enables them to produce professional-looking books that won’t instantly be labeled as self-published and therefore inferior. And, promoting the standards on the checklist as the standards to use to judge if a book is professionally published will…

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