Blurbs, Taglines, Pitches, and Queries

Blurbs, Taglines, Pitches, and Queries

coffee in mug reading "go get 'em" on table with plant and writing book
Photo by Kyle Glenn on Unsplash

I’ve been preparing for the RWA 2019 conference, where I plan to pitch my fantasy romance novel, The Forest Bride, to agents and editors. After much reading and study, I finally (I think) have a grasp on the differences between a blurb, a tagline, a pitch, and a query.

Since I struggled with understanding these differences, I thought I’d share them.*

The Blurb

This is a catchy few sentences that aims to hook potential readers into wanting more. It is used in various ways (see more below), and you can have different versions of it to use in different places. It often ends up as the back cover copy when your book is published. As an example, here is mine for The Forest Bride:

When Princess Rose is sold in marriage to a repulsive brute, only one person can save her: Prince Dustan, the suitor she hoped for, and the one her father didn’t choose. But Rose learns that Dustan harbors a secret: he may not be a prince… or human. Can Rose trust Dustan? Or will his hidden agenda prove even more perilous than the marriage he helped her escape?

The Tagline

This is a brief one or two sentences to catch someone’s attention. You can have more than one. One often appears on the back cover of the book, before the blurb. When they make a movie of your story, this might appear on the poster. Here’s mine:

Her fiancé was a monster. Her rescuer may be worse.

The Pitch

woman in fancy white dress running away on forest path, with sparkles in the air
Photo by Kenny Luo on Unsplash

The pitch is what you say when telling someone about your book. It varies depending on the circumstances. For example, a shorter pitch is needed if you meet an agent in the elevator and she asks what you are writing, or if you attend a pitch event with short time slots. A longer pitch might be okay if, over dinner, another writer asks what you are writing, or if you attend a pitch event with longer time slots.

The pitch includes some basic information, some variation of your blurb, and comparable titles. It should balance using precise wording with being natural (i.e., don’t memorize and read it). I’m participating in four-minute pitch sessions, so I planned a “one-sentence pitch.” (Run-on sentences seem to be allowed.) Here’s what I plan to say (note, I’ve never done this, so post-conference I might have a different view of this):

The Forest Bride is a 70,000-word fantasy romance set in the agrarian kingdom of Sarland.

It follows a princess, Rose, who’s sold in marriage to a repulsive brute, and the only one who can save her is Prince Dustan, who’s the suitor her father didn’t choose; but Dustan has secrets: he may not be a prince… or even human. 

The Forest Bride is Ella Enchanted, written by Sarah J. Maas. My target audience includes readers who enjoyed Jeffe Kennedy’s Mark of the Tala or Miranda Honfleur’s No Man Can Tame.

The Query

The query is a letter you send to agents (or editors) to ask them to consider your novel. This could be a first attempt at contact, or a follow-up to an invitation from an agent you pitched to. (If the latter, you begin the query by reminding the agent how you met.) The query letter includes basic information about your novel, some form of the blurb, comparable titles, plus some other possibilities. There are many articles online about how to write an effective query letter, plus some about what NOT to do.


I hope this helps clear up any confusion about the differences between these items. If you have a different understanding of how they work, please share it.

*I’m not giving advice here on how to write effective blurbs, etc., because I’d only be copying the advice of others. Many articles online give good pointers for pitching and/or querying. What really helped me understand the different was an online class with Linnea Sinclair, “Pitches, Blurbs, and Taglines, Oh My,” which I highly recommend. The class is also a great way to get the items written, while getting excellent feedback.

The terms may differ for non-fiction.


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